Unreasonable, a fast-growing Marketing and Performance Agency, faced inefficiencies in their sales process. Their outreach was spread across email, LinkedIn, and referrals, making lead management difficult and time-consuming. Despite having a strong service offering, potential opportunities were falling through the cracks, and the team needed a more effective way to identify and close high-intent leads.
They wanted a solution that would centralise their outreach, surface the most valuable leads, and eliminate manual tasks - all without hiring additional sales staff.
System⁷ introduced an AI-driven sales automation system tailored to Unreasonable’s needs. Our approach delivered in four key ways:
We used AI to refine outreach lists based on Unreasonable’s Ideal Customer Profile (ICP). This ensured their automated sequences targeted decision-makers who perfectly fit their service offering.
Using insights derived from the ideal customer, we crafted hyper-personalised messaging for both email and LinkedIn outreach. These tailored sequences ensured that each lead received messaging that resonated with their specific needs and challenges, significantly increasing engagement rates.
AI-driven sentiment analysis was applied to both email and LinkedIn responses. The system automatically identified and prioritized leads showing the highest intent, notifying the team in real time. This allowed the sales team to focus their energy on closing deals rather than sorting through responses.
All outreach channels — email, LinkedIn, and referrals — were integrated into a custom CRM and a central inbox. This unified inbox consolidated all communications, making it easy for the team to manage conversations, track interactions, and ensure no opportunity was missed.
"System⁷'s AI took the guesswork out of our outreach. We always know who to contact next and why. It’s like having a sales assistant that never sleeps."
The impact was immediate and transformative for Unreasonable:
- 35% increase in sales.
- 20 hours saved per week on manual outreach tasks.
- 3 new clients signed in the first week of implementation.
By automating their outreach, hyper-personalising messaging, and centralising communications, Unreasonable not only improved efficiency but also saw a significant boost in revenue and client acquisition - all without the need to expand their sales team.
