Brand Allies, a marketing service supporting FMCG brands like Coca Cola, McCain, and Jordan's Cereal within UK grocery retailers, faced limitations in their sales process. Their outreach was largely reliant upon internal network, client referral and limited outbound messaging. With ambitious growth targets and only 2 full-time sales employees trying to reach thousands of FMCG brands, it was truly "David vs. Goliath." Their traditional approach was time-consuming and insufficient to meet their expansion goals.
They needed a solution that could maximise efficiency and productivity given their small team size, without having to "throw bodies at the situation."
System⁷ introduced a automated sales solution enhanced by AI and tailored to Brand Allies' needs. The approach delivered in four key ways:
"System⁷ have allowed us to more than 8x our outbound lead generation and saved an unquantifiable amount of time, likely days a month. As a small team, looking to run as lean as possible it has been a true game changer in how we gather leads vs. having to throw bodies at the situation."
The impact was immediate and transformative for Brand Allies:
- 800% - increase in outbound lead generation.
- Over 4 Days - saved per month on manual outreach and lead management tasks.
- Seamless integration - with day-to-day sales activities without expanding their team.
By implementing a structured approach to lead generation, modernising their technology stack, and creating an efficient workflow, Brand Allies was able to go from "sticks and stones" to a modern sales operation – allowing their lean team to compete effectively against the "Goliath" of an industry with thousands of potential clients.
